Downtown Milwaukee Venues: Coming Soon!

New, Modern Entertainment Venues in the Heart of the City


We’re excited to share our plans for two new indoor venues in Milwaukee, which will provide first-class experiences for attendees and touring artists that are unmatched by any other venue of this size in the Midwest. 

With a modern design and state-of-the-art amenities, these venues are sure to become a must-play destination for artists both at the developing level and those on the verge of playing arenas, amphitheaters, and stadiums. At the same time, the venues will benefit the economic and cultural health of the city of Milwaukee, while also creating hundreds of jobs and positive community relationships. 

Milwaukeeans deserve more options, not less! See your favorite musicians without needing to travel to neighboring cities. Our goal is to provide Milwaukee’s music lovers with a dynamic concert experience, right in the heart of downtown.


MILWAUKEE (May 23, 2022) – Two new concert venues, to be developed and operated by renowned Wisconsin-based promoter and venue operator FPC Live, in a joint venture with the Milwaukee Bucks, will open in Deer District in late 2023. Construction on these two venues, one with an approximate capacity of 4,000 and the other with an estimated capacity of 800, is slated to begin later this year and will be located in the northeast section of the former Bradley Center.

As part of Frank Productions, FPC Live operates the company’s owned-and-operated venues and creates, produces and promotes live entertainment events in clubs, arenas, performing arts centers, amphitheaters and stadiums across the country. As Wisconsin’s largest concert promoter, FPC Live, alongside parent company Frank Productions and its partner, Live Nation, produce nearly 550 events annually in Wisconsin, including at Fiserv Forum.

“We are excited to further enhance the relationship between FPC Live and the Milwaukee Bucks with the addition of these two spectacular venues,” said Michael Belot, Senior Vice President of Bucks Ventures and Development. “Deer District serves as a destination that’s redefining downtown Milwaukee, and bringing two new venues to Deer District will continue to solidify it as Milwaukee’s premiere location for entertainment.”

These venues will provide a wide variety of first-class experiences and amenities for eventgoers and artists. FPC Live estimates these venues will host more than 135 events per year, bringing an additional 200,000 fans annually to downtown Milwaukee, positively impacting local businesses.

“The Milwaukee Bucks and Deer District have continued to be incredible partners since the opening of Fiserv Forum in 2018, and they share in FPC Live’s vision for Milwaukee’s growth in the hospitality and entertainment ecosystem,” said Charlie Goldstone, President of FPC Live. “We’re excited to add exponential value to the thriving Deer District, further enhancing the vibrancy of downtown Milwaukee. FPC Live has been committed to working with the community to find the ideal placement for these modern entertainment venues, and we found it.”

FPC Live has estimated a cost of $50 million for the project and will not request any financial assistance from the City of Milwaukee. These venues anticipate to create more than 500 construction jobs during construction, as well as bring several dozen full-time jobs and 600 part-time jobs.  The venues will also serve as FPC Live’s headquarters in Milwaukee.

About FPC Live

FPC Live is a Madison-based full-service concert promotion and venue operations company. As part of Frank Productions, FPC Live operates the company’s owned-and-operated venues and creates, produces and promotes live entertainment events in clubs, arenas, performing arts centers, amphitheaters and stadiums across the country. As Wisconsin’s largest concert promoter, FPC Live, alongside parent company Frank Productions and its joint venture partner, Live Nation, produce nearly 550 events annually in Milwaukee and throughout Wisconsin. FPC Live is one of the top 10 promoters in the world, producing concerts throughout the Midwest as well as tours across North America. FPC Live currently owns/operates four venues in Madison, WI (The Sylvee, Orpheum Theatre, Majestic Theatre and High Noon Saloon), two venues in Charleston, SC (Charleston Music Hall and Music Farm), and two venues in Columbia, MO (The Blue Note and Rose Music Hall). For additional information, visit fpc-live.com.

About Frank Productions

Founded in 1964, Frank Productions started as a family-run, full-service concert promotion company in Madison, WI. Frank Productions now offers executive management, administration, accounting, contract oversight, sales, box office and back-of-house support to their two national brands, National Shows 2 and FPC Live. In 2018, Live Nation Entertainment, the world’s leading live entertainment company, acquired a majority interest in Frank Productions. Through this partnership, the companies have blended the independent spirit of Frank Productions with the breadth of Live Nation’s resources to enhance the live music experience for artists and fans throughout the country. For additional information, visit frankproductions.com.

About Deer District

Deer District is Milwaukee’s newest neighborhood and is redefining the city’s downtown. Anchored by the world-class Fiserv Forum, a preeminent sports and entertainment venue and home to the NBA’s Milwaukee Bucks, the 30-acre Deer District is Milwaukee’s premier location for people to live, work and play, and is a hub for the city’s vibrant future. A year-round destination, Deer District features a myriad of dining and entertainment options in addition to Fiserv Forum including The MECCA Sports Bar & Grill, The Cluckery, The Beer Garden, Good City Brewing, Punch Bowl Social, Drink Wisconsinbly and Insomnia Cookies. Deer District also features a large plaza which serves as an ideal setting to enjoy live music, festivals, outdoor movies, fitness classes and other events. Additionally, Deer District includes GATHER at Deer District, which is a 6000 square-foot event space, the Bucks’ state-of-the-art training center, the Froedtert & the Medical College of Wisconsin Sports Science Center, and the 550 Ultra Lofts apartment building, which are both located directly across from Fiserv Forum. Future developments for Deer District include The Trade Milwaukee, a 200-plus room Marriott Autograph Collection hotel, two concert venues to be developed and operated by FPC Live, additional high-end apartments, and further commercial, office space, real estate and entertainment opportunities. For more information on Deer District, visit DeerDistrict.com.  

FPC Live Contacts

Charlie Goldstone, President

charlie@fpc-live.com

(608) 729-3639

Scott Leslie, President

scott@fpc-live.com

(608) 729-7158

Deer District Contact

Kate Reed

kate.reed@bucks.com