Line activations with Tito’s and Underdog Pet Rescue
Upgraded fan experiences with Jack Daniel’s Club No. 7
Exclusive soft drink provider with WPB Pepsi
Live Connections
Connect with our Crowd
Our venues attract an audience that is passionate about the arts, seeking to engage and build community through shared experience. They’re students and young professionals, couples, friend groups and families- all inspired and energized by live music – excited to connect with your brand!
Build Brand Visibility in Locally Focused Settings
This is a unique opportunity to get your brand in front of a diverse crowd. With demographics ranging by age and background from venue to venue, your brand can target specific audience segments in addition to capitalizing on broad, market wide impressions.
Positive, Community-Focused Brand Alignment
By partnering with FPC Live, you integrate your brand with arts and culture, nationally and locally, and become an active part of the concert experience. Your business will be connected to something people love — community and live music!
About Us
4
VENUES IN MADISON, WI
700+
SHOWS
270,000+
FANS
67%
OF OUR FANS LIVE WITHIN
50 MILES OF DOWNTOWN MADISON
320,000+
SOCIAL MEDIA FOLLOWERS
930,000+
WEBSITE VISITORS
Assets
OFFICIAL STATUS
HOSPITALITY
UNIQUE NAME-IN-TITLE AREA RIGHTS
DIGITAL INCLUSION
MEDIA INCLUSION
IN-VENUE EXPOSURE
Global Fan Study
GEN Z’S LOVE FOR LIVE TAKES CENTER STAGE
83%
of global Gen Z fans are interested in the brands sponsoring live music events
FANS IDENTIFY THROUGH MUSIC
78%
of global fans agree music is a core part of their identity
LIVE EXPERIENCES LEAD TO LASTING MEMORIES
67%
of global fans agree a live music event is one of the most memorable moments of their lives
data courtesy of Live Nation
Live Loyalty
Whether through partner status, venue entitlements, or digital impressions, live music is one of the most impactful ways your brand can connect to new audiences. Unlike other live entertainment and venue-based sponsorships in Madison, we operate year-round, driving brand recognition and loyalty to hundreds of thousands of live entertainment fans annually.
Connect with us today for more information on potential sponsorship, marketing assets, and branded programming to connect your business to our enthusiastic and engaged fanbase!